Understanding Marketing by Harvard Business Press


Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company’s customers are, what they want, and how the organization can serve them profitably. But marketing’s a big subject. How might you demystify it for yourself and your group if you don’t have a marketing background?

SKU: 1073 Category: Tags: ,


Blue/Green photographic paperback covers with black spine. No edge wear or corner bumps. Clean, tight pages and binding. Published by Harvard Business Press in 2010. Business. Measures 7×5 inches with 132 pages. New


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